Ageling on Agile

Ageling on Agile

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Ageling on Agile
Ageling on Agile
Scrum Teams need to know their REAL customers

Scrum Teams need to know their REAL customers

If they wish to build the right thing right

Willem-Jan Ageling's avatar
Willem-Jan Ageling
Apr 10, 2019
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Ageling on Agile
Ageling on Agile
Scrum Teams need to know their REAL customers
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If they wish to build the right thing right

Many Scrum Teams don’t know their customers. Often they mistake others — internal stakeholders — for being the customers. These Scrum Teams make sure that the Product Managers, Sales and Customer Support are completely in the loop. They are invited for the Sprint Review and many refinements see involvement of t…

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