Make a shift from delivery to discovery
If you don’t create the product your users want, others will
We are good at using agile approaches to optimize our delivery. This is great but not sufficient. To achieve your desired outcome, the focus needs to shift from delivery to discovery.
We need to embrace the fact we can’t predict what brings the highest outcome. So we have to manage this. We can do this with agile approaches like Scrum.
To be able to focus…